Online promotions are now becoming more commonplace as the proliferation of the Internet continues.  Promoters are finding that consumers are becoming more sophisticated in terms of their views about online promotions and leading brands can help in relation to the overall confidence in the medium.

One of the benefits of being part of the Grass Roots Group is that OneFee can call on a wealth of talent from within the company.  The following case study shows how a traditionally paper based promotion has been transferred to become a totally online activity.  WD40 are running an on pack factorial competition where every consumer that correctly sorts the series of statements in the same order as a panel of judges, will win £200 worth of tools.  One of the objectives of the brand is to highlight the many different uses of the product.  From the list of some 2,000, they featured 8 that need to be ranked in order.  All entries can be made online and there is a hyperlink to their website where consumers can find out about the other uses.  OneFee had the site built in-house and are transferring the risk of all prizes won from the client.
 

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Brand:  WD40 Company

Promotion Type:  Online factorial

Mechanic:  Consumers entered the competition online and had to rank the 8 statements in the order that they felt were most important.  The statements were all uses for WD40 which helped the brand achieve another objective which was to highlight the uses for the product.

Communication:  On pack.

OneFee role:  Risk transfer of 100% of the potential redemption liability, build host and maintain the micro site.