As a promoter, you will be considering all of the various elements required to run a successful sales promotion.  The traditional mail in mechanic. although tried and tested and still proving to be effective, requires careful planning to ensure a sound consumer experience.  You will be considering: -

 - The overall objectives of the promotion
 - The budget available - how many applications are likely?
 - The promotional period
 - The proof of purchase requirement, single or multiple purchases
 - The consumer reward - is the premium being produced overseas?
 - Reward packaging
 - In store support
 - TV, radio and press support
 - Lead time for initial stock and run on orders
 - Free, self liquidating or partially self liquidating
 - Handling requirements - can the handling house cope?
 - Communication - on pack, off pack, promotional pack design?
 - Terms and conditions - is the promotion legal?
 - Data capture requirements - is this data going to be used again?
 - Standard letters for valid and invalid applications
 - Telephone, white mail and email handling
 - Reporting requirements

The good news is that OneFee can help you through this process from conception through to the close of the promotion.  As members of the Institute of Sales Promotion, we have access to their legal service, which means that we can help you with that as well.

In the following case study, Samsung and Orange teamed up to promote their service in the London area. 
 

Mail In

01442 829400

© grgOneFee limited, part of the Grass Roots Group

Brands:  Samsung & Orange

Promotion Type:  Free mail in

Mechanic:  Qualifying purchasers were rewarded with a free Oyster travel card pre-loaded with £40 worth of travel.

Communication:  Retailer leaflet and point of sale, radio and outdoor advertising.

OneFee role:  Purchase and store Oyster travel cards, handle and fulfil all applications, risk transfer against costs of all applications.