A tried and trusted way to gain customer loyalty is the collector scheme.  The consumer collects multiple proofs of purchase in order to get a larger reward than they would qualify for with a single proof of purchase.  This gives the promoter a method of “locking in” the consumer to the brand for an extended period of time.  Normally used by established brands, the strategy is to avoid consumer brand switching and, for the right product can encourage pantry stocking and increased frequency of purchase.  For brands that wish to encourage extra consumption, the proof of purchase can be the lid, cap or ring-pull with till receipt of a food or drink product.  The number of proofs of purchase that the promoter should ask for must be appropriate to the product so as not to discourage initial participation.  For example, 6 proofs of purchase required on bread is quite reasonable, whereas on olive oil it would not be.

At OneFee we can assess the likely redemption rate from our large database of previous promotions and are able to offer a fixed fee service that takes away the worry of over redemption.

Collector schemes can be run on or off pack, via mail in, web or SMS based mechanics and are widely used by clients running consumer and trade promotions.  The following case study shows how the Pom Bears brand used the OneFee fixed fee formula to combine a collector scheme, an SMS based instant win, and a partial self liquidating offer, all into the same promotion!

 

Collector Schemes

01442 829400

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Brand:  Pom Bears

Promotion Type:  Instant win, collector and partial self liquidating promotion

Mechanic:  TXT in to shortcode for instant win prize, plus consumers can collect tokens (18 x 3) for free cycling safety kit.  There is also a self liquidating “breaker” within the collector.(9 tokens plus £ 2.99)

Communication:  On pack. 17 million plus packs inc. 6x multi packs and singles

OneFee role:  Risk transfer of 100% of the potential redemption liability.